Cam is a Wellington-based marketer with a passion for driving positive change. He has led marketing and behaviour change campaigns for the likes of the Department of Conservation, MPI, and Zealandia Ecosanctuary. In his current role he leads regenerative marketing and sustainability initiatives for Tourism New Zealand and sits on Te Kāhui Tautiaki, a cross-tourism governing body for the Tiaki – Care for New Zealand kaupapa. Cam is an MBA Candidate at the University of Otago and holds a Bachelor’s Degree in marketing and PR from the University of Waikato. 

While walking the full trail is still on his bucket list, Cam was drawn to the Trust’s Whakahou Strategy and the opportunity to contribute to a regenerative future.